Privacy Policy

Last Updated: June 9, 2026

At Whitmore Limited (“Whitmore,” “we,” “us,” or “our”), we value your privacy and understand that you care about how your personal information is collected, used, and shared. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our website, whitmore.world, and any related services, content, or features we provide.

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect personal information that you provide directly to us, information collected automatically when you use our website, and information from third-party service providers.

Information You Provide to Us

When you visit our website, create an account, place an order, subscribe to our newsletter, contact customer service, participate in promotions, or interact with us through forms or social media, we may collect the following information:

Name
Email address
Phone number
Shipping and billing address
Order details and purchase history
Account login information
Customer service communications
Photos, reviews, comments, or other content you choose to share with us

We may also collect information related to your pet, such as your dog’s name, breed, size, measurements, style preferences, or product preferences, when you voluntarily provide this information to help us recommend suitable products.

We do not directly collect or store your full credit card information. Payment information is processed securely by third-party payment providers.

Information Collected Automatically

When you visit whitmore.world, we may automatically collect certain information about your device and browsing activity, including:

IP address
Browser type
Device type
Operating system
Pages viewed
Products viewed
Referring websites
Time spent on the website
Shopping cart activity
Cookies and similar tracking technologies

This information helps us understand how visitors use our website, improve our store experience, personalize content, and support marketing and advertising activities.

Information from Third Parties

We may receive information from third-party service providers, including payment processors, shipping partners, analytics providers, advertising platforms, email marketing providers, and social media platforms, where permitted by law.

2. How We Use Your Information

We use your personal information to operate our business, provide our products and services, and improve your shopping experience. This may include:

Processing and fulfilling your orders
Managing shipping, returns, and exchanges
Communicating with you about your order or account
Providing customer support
Recommending products based on your preferences or your pet’s needs
Sending marketing emails, promotions, and updates, where permitted
Improving our website, products, services, and customer experience
Managing contests, campaigns, reviews, or user-generated content
Preventing fraud, unauthorized transactions, and security risks
Complying with legal, tax, accounting, and regulatory obligations

You may unsubscribe from marketing emails at any time by following the unsubscribe link in our emails or contacting us directly.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, remember your preferences, keep items in your shopping cart, analyze website traffic, and support advertising and marketing activities.

Cookies may be used to:

Remember your shopping cart and preferences
Understand how visitors use our website
Improve website performance
Personalize product recommendations
Measure marketing campaign performance
Show relevant ads on third-party platforms

You can adjust your browser settings to refuse or disable cookies. However, some parts of our website may not function properly if cookies are disabled.

We may also use third-party tools such as Google Analytics, Meta Pixel, TikTok Pixel, email marketing tools, or similar services to help us analyze website activity and improve our marketing. These third parties may collect information according to their own privacy policies.

4. How We Share Your Information

We do not sell your personal information.

We may share your personal information with trusted third-party service providers who help us operate our website and business, including:

Payment processors
E-commerce platform providers
Shipping and logistics partners
Email and SMS marketing providers
Customer service tools
Analytics and advertising platforms
Fraud prevention and security providers
Professional advisors, such as legal, accounting, or compliance providers

These third parties are only permitted to use your information as necessary to provide services to us or as required by law.

We may also disclose your personal information when necessary to:

Comply with applicable laws or legal processes
Enforce our Terms of Service and policies
Protect our rights, property, safety, customers, or others
Prevent fraud, abuse, or security issues
Complete a business transaction, such as a merger, acquisition, restructuring, or sale of assets

5. User-Generated Content

If you submit reviews, photos, videos, comments, pet photos, social media tags, or other content to Whitmore Limited, you may give us permission to use that content for marketing, website, social media, advertising, or promotional purposes.

We will not use private customer stories, photos, or identifiable content in public-facing materials without appropriate permission where required.

Please remember that if you post publicly on social media and tag Whitmore, your content may be visible to others and subject to the privacy policy of the relevant social media platform.

6. How We Protect Your Information

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of internet transmission or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

You are responsible for keeping your account login details secure. We recommend using a strong password and not using the same password across multiple websites.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including order fulfillment, customer support, legal compliance, tax and accounting requirements, fraud prevention, and business recordkeeping.

When your information is no longer needed, we will delete, anonymize, or securely store it according to applicable laws and business needs.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

Access the personal information we hold about you
Correct inaccurate or incomplete information
Request deletion of your personal information
Restrict or object to certain processing activities
Withdraw consent for marketing communications
Request a copy of your personal information
Opt out of certain advertising or data-sharing practices, where applicable

To exercise your rights, please contact us at:

hellowhitmore@gmail.com

We may need to verify your identity before processing your request.

9. Marketing Communications

If you subscribe to our newsletter or agree to receive marketing communications, we may send you emails or messages about new products, promotions, campaigns, pet lifestyle content, and updates.

You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails or contacting us directly.

Even if you opt out of marketing communications, we may still send you transactional or service-related messages, such as order confirmations, shipping updates, account notices, or customer support replies.

10. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete that information.

11. International Customers

Whitmore Limited may serve customers in different countries and regions. By using our website or placing an order, you understand that your information may be processed, stored, or transferred in countries outside your place of residence, where data protection laws may differ from those in your region.

Where required by law, we will take appropriate steps to protect your personal information when it is transferred internationally.

12. European Economic Area, United Kingdom, and Switzerland

If you are located in the European Economic Area, the United Kingdom, or Switzerland, our legal bases for processing your personal information may include:

Your consent
Performance of a contract with you
Compliance with legal obligations
Our legitimate business interests, such as improving our website, preventing fraud, and marketing our products

You may have additional rights under applicable data protection laws, including the right to lodge a complaint with your local data protection authority.

13. California Privacy Rights

If you are a California resident, you may have additional rights under California privacy laws, including the right to know what personal information we collect, use, disclose, or share; the right to request deletion of personal information; the right to correct inaccurate information; and the right not to be discriminated against for exercising your privacy rights.

We do not sell personal information in the traditional sense. However, certain advertising or analytics activities may be considered “sharing” under California law. Where required, you may have the right to opt out of such sharing.

To submit a request, please contact us at:

hellowhitmore@gmail.com

14. Third-Party Links

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, policies, or content of third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, legal obligations, or privacy practices.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page. Your continued use of our website after any changes means you accept the updated Privacy Policy.